“If you’re a serious realtor, then you need a logo that stands out as completely unique. It needs to fit your specific interests as a realtor too. It ought to be simple to remember and easy to use on all sorts of materials from your business cards to your website. Make sure it clearly communicates your message, – even in black and white.”
As markets grow and expand, the competition among real estate agents in those areas also goes up. Every day, establishing yourself as a distinct brand becomes more important than the last. Your logo should help you stand out from the pack and reveal your business’s true character. The power lies in personal identity which you can leverage to grow your business by capturing new clients with a logo that speaks directly to them.
How to Create The Right Logo for Your Real Estate Business
The first thing to decide is whether you want to design your own logo yourself or outsource it to a graphic designer. Regardless, start with a document you can use to outline the strategy of the project. This gives a lot of structure to the process and puts you on track to design a logo that’s appropriate for your industry and represents you and your business to prospective buyers, sellers and investors in detail. Let this initial outline guide your decision when it comes to style. That way you keep to your principles.
What styles are you interested in? Is it classic, upscale, beautiful, sophisticated, luxurious, minimal, bold, contemporary or custom-built? Once you make your style choices, you can move on and begin with the design process.
To get started, make a decision on each of the following points:
1. Naming & Verbal Identity – Pick out your name so it aligns with your brand image. Do you have a tagline? Verbal identity helps you communicate your brand through words. Coldwell Banker’s slogan, “Where Dreams Come Home”, is a an excellent example.
2. Color Theory – This is where you pick your basic colors strategically according to your brand strategy. With color theory, the goal is to make sure that the colors you use for branding align with your brand message.
3. Logo Type. Decide whether you want to include symbols and graphics or simple lettering. There are at least 6 different logo types: Monograms, Word marks, Pictorial Marks, Abstract Logo Marks, Combination Marks, Mascots and Emblems.
4. Font. Choose the specific style of text for print. In other words, pick the fonts for your name and tagline. The fonts you use to speak for your brand shape the way your messages are received and what clients believe about you and everything represent.
What exactly is in a logo and how do you design a good one, specifically for realtors? At the end of the day, a logo comes down to two main elements: Ideas and values. If you really want to excel in a competitive market, you need a logo that presents certain ideas that actively promote the values of your specific target group of buyers, sellers and/or investors.
How Do You Choose The Right Ideas and Values To Use in Your Logo?
If you’re a serious realtor, then you need a logo that stands out as completely unique. It needs to fit your specific interests as a realtor too. It ought to be simple to remember and easy to use on all sorts of materials from your business cards to your website. Make sure it clearly communicates your message, – even in black and white.
Consider the Compass real estate broker logo, for instance.
There is nothing complicated about the Compass logo, but it hits every single point we made about what makes a strong real estate logo. The purpose of your logo is identify and represent you as a realtor, in one, easy-to-understand image. It conveys the message that you want to send to your target market. So, what message do you want to send to your prospective clients?
A logo delivers a message that sets the standard for the listings, properties, services and everything else within your business. It points to how you operate your real estate agency behind the scenes. A proper logo design informs your prospective clients of your core beliefs (what you truly value).
Ready to create your realtor logo?
Logo design, done correctly, is a very powerful way to impress your stakeholders and present yourself to new prospects. Your logo constitutes a major part of your overall brand identity as a real estate professional. It gives you a distinct competitive advantage that no one else has and it increases your number of returning clients.
At Circle Visions, we specialize in agent branding. You can click here to contact us for more information.
Editor’s note: This post was originally published in October 2021 and has been updated for comprehensiveness.
