The easiest way to get started with video marketing if you’re a serious realtor.
You probably wouldn’t be reading this if you weren’t somehow invested in video marketing or real estate. These days, photography and words by themselves usually don’t get the job done. You want to take your business to the next level, but you can’t do that effectively when you’re not publishing high quality video content.
You also need to be releasing videos that feature your unique brand. Not everyone is an expert in film production and no one becomes one overnight. If it were easy, then everyone would do it. To produce content that keeps your attention, it honestly requires the right technologies and the right team. To influence buyers, sellers and investors at a high level, you need awesome videos that truly deliver. That’s why we’re here.
What does it take to make great real estate videos?
For starters, you need a vision that includes everything. Your vision helps you see what you’re going to create and it doesn’t leave anything out. It also provides the parameters for all the action steps you’ll take along the way. How much money you spend on the production, how long it takes to complete, everything from the way you shoot to the way you edit, it’s all there. Visualizing the major phases gives you the best chance of success.
Instead of going head first into all the best tips, here’s an outline.
How To Make Great Videos for Real Estate
- Take a look at your real intentions for the video.
- Consider your prospective buyers, sellers and investors.
- Know your message.
- Look at the logistics.
- Stick to your schedule.
- Determine what you’re going to spend, then stay on top of your expenses.
1. Take a look at your real intentions for the video.
Before you start with any video marketing projects, creating your vision means outlining your video’s intentions. Certainly, you’ll want to make a video that addresses some pain points. Still, at the beginning, you’ll want to just prioritize in terms of what problems you’ll be solving, even on the most basic level.
2. Consider who your prospective buyers, sellers and investors are as real human beings.
After you know what phase you’re aiming at, it’s time to consider your real prospective buyers, sellers and investors. That is a massively important part of the mission because films that don’t target, don’t hit. Audiences who can benefit don’t end up seeing it, and the people who do, don’t actually engage. Without overcomplicating it, how do you consider who your prospective buyers, sellers and investors are as real human beings?
The answer lies in making real client profiles. If you already have them, then awesome! Creating a client profile is usually done when a real estate business starts to offer products or service offerings. In all probability, the people you want to accept your offers are also the people you want to watch your branded video,
3. Know Your Message
Figuring out your message, what you really want to say isn’t easy for everyone. We suggest starting by thinking about what message you want your film to leave with the viewer. Should they feel excited? Maybe, they ought to wonder. You’re going to have their attention for a short time. The feelings you want your audience to feel, get them clear as you build your narrative. Anything from setting to clothing to the way the weather is, the emotions seal the deal, so make it exactly the way you want it.
4. Look at the Logistics
As you refine your message, don’t forget about the time it takes to get it approved. Not to mention, the time it takes to update it. Like takes time. Sometimes things don’t end up working exactly like you planned. Getting off track isn’t the end of the world, but you have to stay focused to keep your eye on the prize. Nevertheless, you need to be able to receive advice from people around you.
5. Stick to Your Schedule
As you start to layout everything from shoot to release, you need to follow a schedule. A schedule for each stage in your project wouldn’t be a bad idea. Your schedule is like True North, making sure you stay focused on achievement and action plans.
Calendars are a must have for everyone on your production. One crew might have one schedule, while another has it completely different. Usually, each crew has a distinct schedule. In essence, organization is the key to success so be on point when it comes to timing.
6. Determine what you’re going to spend, then stay on top of your expenses.
Without a doubt, video marketing is crucial, but we’ll be honest. Without determining what you’re going to spend and staying on top of your expenses, it won’t work. Prepare according to the finances you actually have. Be honest about what you can produce yourself and what you’ll need outside support with in no uncertain terms. List your expenditures and always get multiple quotes before you just accept the first one you get. Sure, some parts are more expensive than others, but you’ll be financially informed from the time you pick the type of film you’re creating to the time you release it.
