“Agent branding is all about creating powerful, positive perceptions and real estate video marketing is the centerpiece of that effort.”
Branding is an ever-evolving art form, especially in the real estate business. In essence, that’s a healthy thing. A brand needs to stay current with the markets, people and businesses it serves as they continue to transform.
Branding isn’t just about having a great logo design for your business. Logos are important elements for brands, but they’re just one part of a much bigger picture when it comes to branding.
Branding is based on lived experience. It’s what people value. Branding is visual and personal, but it’s also cultural. You can think of it like a place. Your brand is a lot like the setting or neighborhood where your business operates and if a prospect visits your company, they will know exactly where they are when they arrive. The emphasis as a real estate brand becomes making sure buyers, sellers and investors have a great time while they stay.
The key to branding lies in structure and organization, but that doesn’t mean it can’t be a fun process. In fact, that’s where video comes in to the picture.
Forming Your Brand Strategy To Define Who You Are as a Real Estate Business
The key is to create your brand strategy so that it defines who you are as a unique real estate business. There is something special about you, after all. Brands require personalization to help people get to know you, so you can really grow your business. Plain, old-fashioned trust that you are who you say you are and that your brand gets the job done is what buyers, sellers and investors look for at the end of the day. That’s why videos work so well in the real estate business. They help you make all the introductions you could ever need.
Winning brands in today’s real estate markets recognize what provides their prospective customers the opportunity to live the life they really want to live. And, video is the best way to give them an action plan to fulfill those desires. Not only does a branded video help your prospects find a success plan, but it also directly addresses their pain points.
Why It’s Crucial to Leverage Real Estate Video Marketing to Grow Your Real Estate Brand
Agent branding is all about creating powerful, positive perceptions and real estate video marketing is the centerpiece of that effort. The fact that video works is nothing new. According to Tubular Labs, 73% of consumers are more likely to make a purchase after watching a video.” 1
As human beings, we love videos because we take in data through visualization much quicker than with written work.² People want efficiency. That makes sense, as both video and convenience power the marketing strategies of countless real estate companies. When your client just observes your video in the present moment, when you’ve got them captivated, they’re a whole lot happier and easier to work with, in general. Consider the following video from our portfolio:
As a marketing tool, video content continues to ensure that more customers view your listings. It boosts CRO (Conversion Rate Optimization) as well. In non-tech terms, more people that view your listings end up buying from you.
Film produced properly creates all the fuel you ever need for your brand. On top of that, you show proof that your products and service create social value and you increase the likelihood that you build trust in the market.
