Video eliminates the static that exists between you and the client. In other words, it helps them get to know you faster. It benefits the potential client because it shows your style and personality to get that “good feeling” about you. This provides important opportunities for you to make compelling value propositions. Done correctly, video quickly builds rapport and gains the trust of potential clients. You need to put your own unique spin on it, but the reel should be a convincing piece that explains how and why they should accept your proposition. Along with your website, videos make up the core of your brand marketing.

With a personalized real estate agent video as the centerpiece, many agents increase their online presence by appearing in listing videos. By showing up in various reels, you can build
brand recognition and increase the chances of making property sales. You can turn the cost of
making a property video into an investment towards promoting your own brand.

Consider the following scenario. A potential client calls and you know you’re competing with
other agents. How would you make a connection and ultimately win them over?

The many ways to use a real estate agent video

Use video on your website, on your email signature line, on social media, or make a QR code to print on your business card or brochures linking to a fresh reel. It doesn’t have to be seen by
thousands of people. In reality, it only needs to be seen by that one new client who gets to like
you after watching the video and decides to work with you. A high quality and professionally
made video is a must because it reflects directly on the quality of you as a professional.

What should the video be about? In 3 minutes or less, tell your whole story. A successful real
estate agent video features personal background, interests and talents, and include something to stir the viewers’ emotion. Your story should be engaging, with the intent of making a connection and gaining trust.

If you take anything from this post, remember that people like to work with people they like.
Video makes it easier for them to like you because it puts you front and center. Keep the visuals engaging so it holds their attention and include aerial footage to add the wow factor. If you were in listing videos, take short segments and include them. Show your new client that you’re a pro at video marketing.

An agent video is an investment in your profession that you can use for many years. You won’t regret it.