“Reels can grow your online presence”
By now, you’re probably well aware of the booming popularity of the Reels feature on Instagram. But did you know that using Reels for real estate marketing can be the missing piece to grow your online presence?
Similar to TikTok, Reels are a scrolling feed of full-screen vertical videos that are made to be short and entertaining. As the way your business connects with people evolves, a strong social media presence has become essential to success. Therefore, utilizing the Instagram Reels feature in the right ways will bring the natural engagement to your real estate brand that is otherwise difficult to achieve.
“Instagram pushes your content to more people”
The brilliant part about using Reels is that your posts are organically driven to Instagram users who wouldn’t normally see your content. This dedicated section of the app naturally encourages users to discover accounts they don’t already follow. While the home feed tab on the app mostly shows content from accounts that the users have already chosen to follow, the Reels tab has a different purpose. Instagram will show content that they think users will want to see based on how the user has interacted with other videos.
Moreover, there are some major factors that the Reels algorithm considers. Videos that include trending music, strong imagery, descriptive hashtags, and that feature people, like you, are treated more favorably. Consequently, they are pushed to more people. Following these guidelines will help the algorithm work for you and not against you.
“Well-crafted Reels accelerate engagement”
The goal of a Reel should be to entertain, educate, and inspire. Your objective is to grab attention, pique interest, and establish yourself as an expert, rather than trying to sell a product. You can establish yourself as the expert in various fields, such as your local neighborhood or as a trusted source for realty information. The more positive interaction a user has with your posts, the more your ensuing content will show up in their feed, as well as in others. As a result, not only will dedication to well-crafted Reels accelerate engagement, it will also build trust and demonstrate your brand character.
“Posting regularly is daunting but you can automate it”
In addition, it is important to remember that Instagram favors accounts that post regularly. The more consistently you post, the more your Reels will be pushed to a wider audience. Committing to posting multiple times a week can feel daunting, but the good news is that there are ways to automate this. For example, social media management platforms such as Hootsuite, Sprout Social or Zoho Social, allow you to queue up reels and automatically post them at scheduled intervals. Over time, if you build your own library of reels, you can cycle through and repost them without looking redundant.
With this in mind, here’s what you can do as a realtor. You can produce multiple Reels from one property. For example, one Reel could feature the updated chef’s kitchen, while the next could focus on the relaxing backyard patio. Intermixing your Reels with a carousel of gorgeous HDR photos is also a great way to maintain variety in your feed.
“Instagram favors trending music, hashtags and faces”
Adding trending audio on Instagram tells the algorithm to pay attention to your post and push it to more people. Instagram even makes it easy to find trending music by using an “up” arrow next to the indicated audio title on a Reel. The Circle Visions team carefully selects trending music that will boost your video views.
Instagram loves the trending music on this Reel
Hashtags with accurate descriptions will mean your videos are more likely to reach those who are already interested in that particular topic. When you type a hashtag into the video’s caption, such as #luxuryhomes or #marincounty, Instagram will tell you how many posts have used this tag before. The higher the number, the stronger is the hashtag. Instagram will allow up to 30 hashtags, but best practice is to use about 3 to 5.
Reels that feature people have shown to perform better than Reels without them. A recognizable personality is simply more engaging, and it builds trust and familiarity with the users interacting with your brand. It’s easier to earn trust as a real estate expert if people can put a face to your name. You don’t need to put on an Oscar-winning performance. Simply showing your face can make all the difference.
Friendly faces in this Reel makes it remarkably engaging.
“Turn your videos and photos into stunning reels”
Whether it’s video footage from your newest listing or a dedicated lifestyle photoshoot session with you, the Circle Visions team can turn your videos and photos into stunning reels. We can use footage from your past listings to show off your real estate experience and use our extensive library of neighborhood b-rolls to establish you as an expert in your neighborhood.
This Reel shows the agent as the neighborhood expert.
“It’s easy”
As a part of your real estate marketing, a strong social media presence can help you stay ahead of your competition. We’ll work with you to explore what’s possible and it’s easy. We’ll produce the Reels and all you have to do is post them on various social media platforms such as Instagram, Facebook or TikTok.
